Student Accommodation Photomontage CGI – Beeston, Nottingham
1
Project Type
Photomontage CGI
2
Date
November 2023
3
Location
Beeston, Nottingham
At KreatiViz, we had the opportunity to contribute to an exciting development project in Beeston, Nottingham — a proposed new-build student accommodation scheme located near the heart of the town. This photomontage CGI commission was a vital part of the planning and presentation process, helping Swish Architecture to visually communicate the architectural intent to local authorities, stakeholders, and the public.
​
The development comprises a multi-block layout featuring modern student apartments designed to meet the growing demand for high-quality, purpose-built student living in the area. The scheme is strategically located to offer convenience, safety, and modern amenities, all within walking distance of public transport, shops, and the University of Nottingham campus.
​
Our role involved producing a series of highly detailed and realistic photomontage CGI visuals, integrated into actual site photography. The aim was to showcase how the proposed buildings would harmonise with the surrounding urban fabric while enhancing the street scene.
Key Visual Angles
We created multiple photomontage viewpoints for this project to offer a comprehensive overview of the proposed design from various perspectives:
High Street – South West
View:
This image presents a dynamic streetscape transformation, demonstrating how the new structure aligns with existing traffic patterns and pedestrian flow. The CGI reveals how the building’s façade complements the existing architectural language while introducing a contemporary character that stands out without overpowering its context.
Humber Road – North West View:
This view highlights the corner articulation of the design, showing a seamless interaction between the red-brick material palette and adjacent properties. Key visual features include window positioning, scale relationships, and the transition between old and new architectural styles, allowing viewers to appreciate the cohesion and modernity of the proposal.
Cedar Avenue – South East View:
Offering a more residential perspective, this angle focuses on how the rear and side elements of the student block relate to the quieter suburban streets. Trees, foliage, and pedestrian interactions were integrated to depict a human-centric environment that considers privacy, shading, and community integration.
Purpose and Impact
Photomontage CGI was essential in this project for several reasons:
Planning and Consultation:
These visuals were used in planning submissions and community consultations to offer a transparent, easy-to-understand interpretation of the scheme.
Design Communication:
The CGI helped architects, developers, and planners visualise spatial relationships, materials, and scale in real-world settings.
Stakeholder Engagement:
The visuals supported smoother communication with local councils, increasing the likelihood of approval by presenting the proposal in a relatable, photo-realistic format.
Our Approach
Every CGI we produce is meticulously calibrated to match real-world camera positions, lens data, and lighting conditions. For this project, we conducted an on-site photography session to capture base imagery under consistent lighting. We then modelled the development in 3D, ensuring the architecture’s dimensions and positioning matched architectural drawings. Finally, we composited and retouched the images to ensure a cohesive and lifelike result that blends naturally into the existing streetscape.
Why It Matters
Beeston is undergoing rapid urban change, and high-quality CGI plays a pivotal role in guiding that transformation. Through accurate, high-resolution visual storytelling, this project demonstrates how thoughtful architecture can uplift communities, add value, and deliver better housing solutions for students.
At KreatiViz, we are proud to be part of shaping future neighbourhoods through compelling visual content that bridges the gap between vision and reality.
