Project Details
Location
East Midlands, United Kingdom
Project Type
Residential, New Build, Promotional CGI with Marketing Video, Support Planning Visualisation and client presentation
Client
Private
Vision Made
Marketing Imagery, Design development, Planning submission 3D architectural visualisation, CGI, Animation
Produced
April 2024
At KreatiViz, we are proud to present one of our most exciting architectural visualisation projects to date. A new luxurious residential development for a private client based in East Midlands. Our role in this project was to create a complete package of extremely high quality 3D renderings that would capture both the architectural ambition and the lifestyle aspirations of this stunning home.
Designed to blend modern living with timeless architectural detailing, this property demanded visuals that could communicate its grandeur, sophistication, and warmth long before construction began. Through carefully crafted CGI, we helped architects, developers, and investors bring the design to life, enabling them to showcase the home to potential buyers and stakeholders in the most compelling way possible.
This new home in Derbyshire stands out as a striking example of how traditional architectural styles can be seamlessly reimagined for the modern era. The design features elements inspired by Tudor-style architecture, including pitched roofs, timber framing, and patterned brickwork, which establish a sense of timeless character. These details are complemented by modern finishes, expansive glazing, and open-plan layouts that reflect the expectations of today’s luxury homeowner.
Our exterior renderings focused on showcasing this balance. The front façade exudes presence and refinement, with a symmetrical arrangement that creates a grand arrival experience. The use of warm brick tones combined with light render panels and timber detailing creates visual depth, while contemporary roofing and minimalistic lighting highlight its modern credentials. From the moment you arrive, the property communicates exclusivity and prestige.
Capturing the Architectural Vision
The property’s design is a striking blend of traditional charm and modern luxury. Our exterior 3D visuals highlight the detailed façade, which features Tudor-inspired timber framing paired with contemporary materials, such as expansive glazing and sleek roofing. The balance of old and new creates a timeless appeal, perfectly suited for its desirable Derby setting. By carefully modelling every architectural detail, from the textures of the brickwork to the subtle lighting accents at the grand entrance, we ensured the renderings communicated both accuracy and atmosphere.
The front exterior CGI emphasises the scale and presence of the home, with its welcoming driveway, double garage, and landscaped surroundings. Meanwhile, the rear exterior visuals showcase a private garden retreat complete with generous patio spaces, outdoor seating areas, and family-friendly features. These views allow prospective buyers and stakeholders to immediately understand how the property functions as both a luxurious living space and a comfortable home.
A Contemporary Reimagining of British Grandeur
A refined interpretation of a classic British streetscape.
This CGI reveals how timeless architecture meets modern proportion. Each detail harmonising with its surroundings.
A dialogue between heritage and light, where elegance feels quietly assured.
Modern Heritage in Motion
A composition where heritage meets renewal.
This perspective captures the union of red brick and modern geometry, expressing craftsmanship through balance and restraint.
A moment suspended between tradition and progress, seen through texture and tone.
The Revival of British Elegance
An intimate glimpse into contemporary living within a traditional form.
Soft light filters through fine materials, surrounded by nature and privacy.
A place that feels lived in, warm, enduring, and deeply connected to its setting.
Delivering Impact Through Visualisation
Transforming a traditional property into a showcase of luxry in Derbyshire.
Our imagery allowed this property to be presented with confidence, clarity, and visual impact.A vital step in transforming ideas on paper into a home that truly stands out as modern, luxurious, and aspirational.
This project exemplifies how 3D rendering can make all the difference for presentations of luxury developments. By combining technical accuracy with artistic storytelling, we created a suite of visuals that captured not just the property’s appearance, but its atmosphere and lifestyle potential.
For KreatiViz, this Derby project reflects our commitment to helping architects, interior designers, and developers showcase their work with clarity and impact. Our CGI ensured that this luxurious new residential development could be experienced long before construction, supporting both the design process and the sales journey.
Immersive Interior Visualisations
To complement the exteriors, we developed a series of interior CGI visuals that capture the refined elegance of the home’s layout. The interiors are designed around modern open-plan living, with large windows and glass doors that flood the spaces with natural light. Our renderings of the kitchen and living areas highlight a seamless flow between spaces – perfect for entertaining while maintaining a sense of homeliness.
The kitchen is rendered with attention to detail, featuring a marble island, contemporary cabinetry, and luxurious golden pendant lighting. Moving into the living spaces, the interiors strike a balance between luxury and comfort, with premium finishes, warm textures, and carefully chosen furnishings. The use of realistic lighting and shadow in the CGI adds a sense of depth, creating visuals that feel authentic and inviting.
CGI As A Marketing Powerhouse...
High-quality architectural CGI played a vital role in this Derbyshire residential development. For the developers, our renderings became a central part of their marketing campaign, providing images that could be used across brochures, websites, social media, and investor presentations. For buyers, the visuals offered the ability to imagine themselves within the space, providing confidence in the investment and excitement about the future.
Our CGI's also allowed the design team to communicate their vision clearly and consistently. Complex architectural features were visualised with accuracy, ensuring that all stakeholders rom contractors to investors could understand and appreciate the design intent.
Enhancing Design Communication
These 3D renderings were instrumental in communicating the project’s vision to both developers and potential buyers. Photorealistic CGI allows stakeholders to see exactly how the property will look and feel before construction begins. From the impressive double-height entrance to the landscaped gardens and modern interiors, every detail was visualised to create confidence in the design.
By producing high-quality visuals for this Derby residential development, KreatiViz helped bridge the gap between concept and reality. Our CGI served as a valuable marketing asset, supporting promotional materials, brochures, websites, and investor presentations.
Creating a Grand Sense of Arrival
One of the most striking features of the development is its impressive entrance. The double-height entrance hall, framed by symmetrical wings of the house, creates a bold architectural statement. Our CGI highlighted this space with carefully considered lighting, emphasising the interplay between shadow and texture in the brickwork and render. Subtle up-lighting along the front façade draws the eye to key architectural features while also creating a welcoming nighttime ambiance.
The driveway and landscaped approach were also rendered in detail, capturing the experience of entering the property. From the practical layout of the double garage to the carefully planned planting schemes along the boundary walls, every detail was visualised to give buyers a true sense of how it feels to arrive at this home.
Outdoor Living – The Rear Garden
The rear exterior CGI is equally impressive, showcasing the property’s strong connection to outdoor living. Expansive glazed doors open onto a large patio, ideal for entertaining or relaxing with family. The landscaped garden features generous lawn space, children’s play areas, and stylish seating zones, creating a perfect blend of practicality and luxury.
We paid particular attention to how natural light interacts with the rear façade, producing a series of visuals that highlight the property during different times of the day. This approach ensured that the development could be marketed not only as a house, but as a lifestyle — a family home where memories are made.
